Sectron is a leading Bulgarian company in the field of distribution and comprehensive engineering of security systems. 30 years of stable development and conquered market niches is an achievement that the main target audiences had to understand by imposing several key messages on the market, namely that they are a technological leader, that they are a reliable and secure partner, to talk about the achievements and to generate leads for the purchase of the main product categories.

After analyzing perceptions, the company’s image and commercial goals, we developed an image and product communication strategy that had to be established and built upon within six months. The creative strategy was based on the core message of the brand and its values, while the product strategy developed and built upon them with the main advantages of key alarm system series. We developed several key visions and video content.

As media channels, we relied on a banner image and strong PR and native campaign in key business and technology media. We supported everything with semantic analysis of keywords as the basis for our messages, which on the one hand imposed the brand image through messages and fought concerns when making purchasing decisions.

The approach to B2C and B2B audiences was also different. We used the power of PPC campaigns on LinkedIn, Meta, and Google to drive traffic, target searches, and generate leads.

The results for Sectron were not long in coming, as were some key decisions to change the customer experience on the client’s site.