In this project, we had to focus on identifying all technical and semantic obstacles preventing the page of Punkt Workshop from converting better. For every online store, this is the most important goal of an SEO audit.

We started by analyzing the architecture of the page. We checked the categories, subcategories, the presence of breadcrumbs; the presence and quality of internal links on the page, the loading speed, and the saturation of the content with keywords.

We also performed semantic analysis of key keywords and phrases and matched them with the content of the main pages. The mapping allowed us to make recommendations for changing page titles, arranging the H1, H2, H3 hierarchy, suggesting meta tags and descriptions, optimizing images and other visual elements, as well as internal anchor links.

We examined in detail the content of the top key pages of the site. We suggested repositioning and redirecting the existing ones, as well as additional calls to purchase.

The Punkt Workshop audit concluded with an action plan that defined all issues and their prioritization. In this project, our team was not involved in the audit implementation.