Online store creation | Brand establishment | Increase sales

Motopoint

Заглавен банер - Проект Motopoint

20%

annual turnover growth for the last 4 years

42%

annual growth in online orders

24%

higher average order value

56%

increase in traffic to the site

19

ROAS achieved

The Challenge:

Motopoint is a brand that has been providing a full range of solutions for motorcycle enthusiasts in Bulgaria for more than 10 years – from scooters and motorcycles to helmets, equipment and accessories. The company is the official representative for Bulgaria of the brands Kymco, Benelli, Arai, RST, etc.

The client approached us with a clearly formulated goal: a complete transformation of the outdated online store, building a completely new Magento Open Source platform, establishing the brand and significant growth in sales. All this in a short time, against the background of already existing negative consumer attitudes accumulated over the years.

Expectations:

Online store development

Increasing traffic online and in the client's showroom

Sales growth

Brand positioning

Web design

PPC Campaigns

SEO audit and automation

Online store

Email Marketing

Organizing events

How did we approach it?

Market analysis and audience insights

The process started with a detailed market research, consumer needs and online behavior of the target audience. We met and talked with bikers and people in the field. Then we analyzed key searches and terminology and did a semantic analysis of the category.

Building a new online store

We built a completely new Magento Open Source online store with an optimized category and subcategory structure. The interface was designed to make it easier for the user to search and purchase – with meaningful navigation, filters, logical arrangement and well-integrated shipping and payment methods. The product pages underwent comprehensive SEO and visual optimization – from text content and meta data to images and video.

Mockup на сайта на Motopoint
Имидж, показващ началната страница на сайта на Motopoint
Имидж, показващ блок "Нашите предложения" на сайта на Motopoint
Имидж, показващ банер на сайта на Motopoint
Имидж, показващ блок "Нови продукти" на сайта на Motopoint
7
Имидж, показващ страница с продукти на сайта на Motopoint
9
Имидж, показващ продукт на сайта на Motopoint
11

Value-added content

We started publishing content on the site’s blog. We selected interesting topics and news about the brands and models offered by the brand. The content was oriented towards the most frequent searches and keywords. This was both useful and highly effective for the site’s visibility in search engines.

Technical connectivity and traceability

We implemented full technical connectivity and synchronization between platforms – including Meta, Google Ads, Google Analytics, Google My Business, Tag Manager, etc. This ensured reliable and precise reporting of performance by channel and comprehensive control over the effectiveness of the online store.

Advertising campaigns and showroom focus

We launched regular PPC campaigns on Meta and Google, targeting both sales and remarketing, as well as positioning the showroom as a preferred destination for motorcycle enthusiasts. We drove traffic to the physical location using geotargeting and in-store advertising.

Test ride campaign with real results

One of our most successful approaches was conducting test ride campaigns on Facebook and Instagram. Through them, hundreds of users signed up for test rides of the motorcycles and scooters. The collected leads were processed in real time and resulted in high interest, visits and direct sales.

131% more followers on Facebook

29% more followers on Instagram

Multichannel support and marketing activity

In parallel, we maintained active communication on social networks and managed email marketing with automated messages and personalized campaigns. We also created visual materials and advertising visions. We were an active partner of Motopoint during their participation in Moto Expo – the largest motorcycle exhibition in the country – in 2023, 2024 and 2025, with full marketing and organizational support.

Moto Expo 2023

Moto Expo 2024

Moto Expo 2025

We continue to achieve our goals together

Today, Motopoint is an established and trusted brand both online and offline – with a growing base of loyal customers and a clear positioning in the motorcycle community in Bulgaria.

Our work with Motopoint does not stop there. We continue to develop the brand together – with new campaigns, optimizations and strategies. We set ambitious goals, which we pursue with perseverance, partnership and faith in the power of long-term results.

“

We have been working with Power Brand for over three years, and our partnership has expanded in all directions - from the new online store and SEO optimization to monthly advertising campaigns, content for the website and social networks, as well as our visual presence at Moto Expo for several consecutive years.

The team responds quickly, thinks strategically, and acts with care. Thanks to our work together, our online orders and website traffic have been steadily increasing every year, and interest in the showroom and on-site visits have also grown significantly.

Georgi TsvetkovSales Manager

Do you want to achieve similar results?

Contact us for a free consultancy