Diagnosa.info is a website that addresses a very important topic for our entire society. That of eye health and rare diseases in general. In Bulgaria, there is no source of reliable, well-structured and easy-to-understand medical information that would help people and already diagnosed patients. This is a very difficult emotional and physical process. Patients and their loved ones feel stressed not only in the struggle with the diagnosis and treatment of the disease itself, but also with the lack of a reliable source of information.

As professionals with many years of experience working with patients in international companies, the founders of Diganosa.info have the ambitious goal, together with a team of medical specialists, to create a website that will help patients and their loved ones. Their main focus is on gathering reliable information and creating a community where people share the same difficulties, challenges and find support and understanding.

As a first step, our task was to create a simultaneously modern brand that inspires strong expertise in the medical industry, but at the same time is human, with attitude and understanding towards people.

We have created a brand with a strong character – serious, stable and confident, with emphasized competence and medical expertise. A brand that inspires a positive lifestyle and optimism.

We used a combination of explicit yet soft colors that are typical of the healthcare industry, but have added character. The Diagnosa.info brand has no heavy elements – it speaks clearly and concisely, with the weight of expertise and human understanding.

The logo communicates cyclicality and circle – that of the life and health journey and that of knowledge and the need for information that is constantly updated.

Creating a portal that aims to be a source of a large volume of information and at the same time look as easy and simple as possible in structure is a real challenge. A critical point was to find the right approach for the main menu and navigation elements, so that at first glance the user can find their way around.

We have built an intuitive and accessible website. We have managed to develop a platform that will help patients find the necessary resources and information with ease, providing them with better understanding and support throughout their health journey. The overall design is as clean as possible in tune with the individuality of the brand. At the same time, it is adaptable and can easily meet the needs of the growing content in it in the future.

The logical structuring of the information was of key importance for its easy perception. We paid serious attention to SEO optimization in order to attract organic traffic. We selected the right keywords and put them in titles, subheadings, accents and saturated the content of the articles. We also relied on high-quality relevant photos and graphic materials, in the style and philosophy of the brand.

We thank Maria and Ivan for trusting us and making us part of the creation of such a useful and necessary portal for our society. We wish Diagnosa.info good luck and believe that the platform will become a place where people find support for health and inspiration for life.